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Vietnam , Saturday 24 October 2026

News Vietnam » Southeast » People: The next K-pop? POPS founder Esther Nguyen hopes TikTok can make Southeast Asian music a global phenomenon

News channel or source: https://www.msn.com/en-us/money/general/the-next-k-pop-pops-founder-esther-nguyen-hopes-tiktok-can-make-southeast-asian-music-a-global-phenomenon/ar-AA2fNcIb

Published on: Wednesday 21 October 2026

“I knew I wanted to do something in Southeast Asia, and specifically Vietnam,” Esther Nguyen, the CEO of POPS, tells Fortune.

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News Vietnam » Southeast » People: The next K-pop? POPS founder Esther Nguyen hopes TikTok can make Southeast Asian music a global phenomenon